At Alex R we consider the privacy of our online customers to be of the utmost importance. Our relationship with you is based on trust and our policy is to provide an enjoyable, private browsing experience. All information provided by you is only used to ensure the best possible shopping experience. All information is strictly confidential and your personal information will not be shared, circulated, nor modified in any way without your previous consent. Your information will only be used in accordance with this privacy statement. Alex R may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from October 1st 2014.


If you place an order with us, we request certain personal information as appropriate. You must provide contact information (such as name, email and delivery address) and financial information (such as credit card number, expiration date and the 3 digit security code). We use this information for billing purposes and to complete your order. If we have trouble processing an order, we will use your contact information. Your telephone number is required for shipping purposes in case UPS needs to contact you regarding the delivery.

We may also collect information from you when you register, sign up for our newsletter, respond to a marketing communication, or use certain other site features. We require this information to provide you with a better service, and in particular for the following reasons:

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology


A cookie is a small file which a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow it) and which enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information about your preferences. For instance, we use cookies to help us remember and process the items in your shopping cart. Cookies can make a web site more useful by personalizing information for visitors and by storing information about your preferences on our site. The use of cookies is an industry standard, and many major websites use them to provide useful features for their customers. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We only use this information for statistical analysis purposes and then the data is removed from the system.  Most browsers are initially set up to accept cookies. If you prefer, you can set your browser to reject cookies, however, you will not be able to take full advantage of our web site if you do so.

We use tracking technology to better understand site traffic patterns and use. However, none of the information collected via tracking technology is personally identifiable information. We use third-party web beacons (Google Analytics) from Google to help analyze where visitors go and what they do while visiting our website. We reserve the right to modify this privacy policy at any time, so please review it frequently. If we make significant changes to this policy, we will notify you here and by a notice on the website in general.


Our website may contain links to enable you to visit other websites of interest easily. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.


We do not sell, trade, distribute or otherwise transfer to outside parties your personal information unless we have your permission or are required by law to do so. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. 

We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen. You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you, or if you believe that any information we are holding is incorrect or incomplete, please contact us (click on the envelope logo in the top bar).